Dr. Mamoun Akroush
Dr. Mamoun Akroush
Biography
Professor. Dr. Mamoun N. Akroush is a distinguished Professor of Marketing and Strategic Management at Business School at German Jordanian University (GJU). Dr. Akroush earned his PhD in Marketing from the University of Huddersfield, United Kingdom (2003), his Master’s degree, MBA, from the University of Jordan (1997) and earned his BSc. from Amman Al-Ahliyya University in Business Administration with distinction (1994), Jordan
Dr. Mamoun N. Akroush is currently a distinguished Professor of Marketing and Strategic Management at the German Jordanian University. Dr. Akroush served as President of American University of Madaba/AUM (2021-2026), Jordan, where he led the University from heavy losses to recognized profits (surpluses) in the Higher Education Industry in Jordan. Dr. Akroush was also leading a team of Institutional Accreditation at AUM in cooperation with New England Commission of Higher Education (NECHE)-a prestigious American Accreditation Agency, Boston-USA. This accreditation process is in partnership with the Higher Education Department at the State of New Hampshire, USA. AUM is eligible with NECHE since year 2021 and has obtained the Candidacy status in 2024 under Dr. Akroush Leadership, a prerequisite for full Institutional Accreditation with NECHE. Dr. Akroush led strategic initiatives that led to increasing students’ enrollment, achieving successful financial, academic and administrative reforms as key milestones at AUM.
Dr. Akroush is a specialized researcher and academic in the fields of Marketing and Strategic Management in which he has more than 56 international publications. Dr. Akroush is a tenured Professor in the Business School at GJU. Previously, he served in several senior positions; Dean of Graduate School of Business at GJU (2019-2021), Dean of Talal Abu-Ghazaleh Graduate School of Business (2015-2017), Vice-Dean (2009-2011), and a faculty member (Professor of Marketing and Strategic Management) since 2008-present at GJU. He also served as Head of Marketing Department at the Arab Academy for Banking and Financial Sciences (2007-2008). Dr. Akroush served as a faculty member (2003-2006) at the Faculty of Administrative and Financial Sciences, the University of Petra, Jordan.
Dr. Akroush is a member of the Editorial Boards of various international refereed journals. Dr. Akroush received a number of distinguished awards, namely; Outstanding Reviewer Award for Excellence from Emerald Group Publishing (2013/2014/2015/2016/2017)/Global Business and Management Publisher, The German Jordanian University Research Award (2012)/Certificate of Excellence for the Year 2011-2012: distinguished performance in Research, and the Talal Abu-Ghazaleh Outstanding Faculty Award for three times (2012/2014/2015).
Recently, Dr. Akroush has been a member of National Team formulated for Higher Education Reform and Modernization initiated and led by the Jordanian Senate /Committee of Higher Education and Education. Dr. Akroush is an active member of many senior academic, research, and quality assurance committees at the German Jordanian University, Scientific Research and Innovation Support Fund, and other universities. He also worked as head and member of many senior academic committees at the Ministry of Higher Education and Scientific Research, the Accreditation and Quality Assurance Commission. Dr. Akroush was a member of the Higher Committee for non-Jordanian Certificates Equivalency for two terms (2014-2017) and (2019-2021) at the Ministry of Higher Education and Scientific Research. Dr. Akroush was a member of the Board of Trustees at the Hashemite University where he served as Head of the Financial Committee and a member of the Academic and Administrative Committees of the Board of Trustees (2020-2021. He also served as a member of the Board of Trustees at each of Aqaba University of Technology (2014-2018) and Hiteen College (2008-2012).
Dr. Akroush is a senior consultant, expert and trainer in various aspects of Marketing and Business including Strategic Management, Communications, Marketing Management and Strategies, Market/ing Research, Customer Service and Care, Corporate Governance, Marketing Plans, and Political Marketing. He has a rich experience in conducting specialized studies in Parliamentary and Municipality Elections. He is also a regional and national trainer in his fields of specialization in many Arab Countries for many years. Dr. Akroush has been a consultant and expert for several prestigious international organizations including UN, UNDP Programs, USAID, Talal Abu-Ghazaleh Organisation, NGOs as well as many companies and institutions in the Private Sector in Jordan. Dr. Akroush also participated in many conferences and workshops in the fields of Marketing and Business, Anti-Corruption, Integrity, Transparency and Corporate Governance.
Educational Background
PhD in Marketing from the University of Huddersfield, United Kingdom (2003)
MBA, from the University of Jordan (1997)
BSc. from Amman Al-Ahliyya University in Business Administration with distinction (1994), Jordan.
MBA, from the University of Jordan (1997)
BSc. from Amman Al-Ahliyya University in Business Administration with distinction (1994), Jordan.
Selected Publications
| 2021 | Akroush, M. N., Zuriekat, M. I., Mahadin, B. K., Mdanat, M. F., Samawi, G. A., & Haddad, O. J.,"Drivers of e-loyalty in e-recruitment: The role of e-service quality, e-satisfaction, and e-trust in Jordan, an emerging market",Journal of Electronic Commerce in Organizations, 19(2),17-33,2021 [View] |
| 2020 | Mahadin, B., Akroush, M. N., & Bata, H,"The effects of tourism websites' attributes on e-satisfaction and e-loyalty: a case of American travellers' to Jordan",International Journal of Web Based Communities, 16(1),Inderscience Publishers,4–33,2020 [View] |
| 2020 | Mahadin, Bushra., Akroush, Mamoun. and Haddad, Ola.,"Factors Affecting Web-Based Customer Loyalty: Evidence from B2B Online Recruitment Users’ Perspectives",International Journal of Web Based Communities,Vol. 16 No. 4,pp. 343–377,2020 |
| 2020 | Akroush, Mamoun., Mahadin, Bushra., Abu-ElSamen, Amjad. and Shoter, Amer,"An Empirical Model of Mobile Shopping Attitudes and Intentions in an Emerging Market",International Journal of Web Based Communities,Vol. 16 No. 2,pp. 150-179,2020 |
| 2019 | Mahadin, B. K., & Akroush, M. N,"A study of factors affecting word of mouth (WOM) towards Islamic banking (IB) in Jordan",International Journal of Emerging Markets, 14(4),Emerald Publishing Limited,639–667,2019 [View] |
| 2019 | Akroush, M. N., & Mahadin, B. K,"An intervariable approach to customer satisfaction and loyalty in the internet service market",Internet Research, 29(4),Emerald Publishing Limited,772–798,2019 [View] |
| 2019 | Akroush, M., Samawi, G., Zuriekat, M., Mdanat, M., Affara, I., & Dawood, S,"A Comparison of Service Quality Dimensions in the Mobile Service Market: Evidence from Emerging Markets",Theoretical Economics Letters, 9(02),271,2019 [View] |
| 2019 | Akroush, M. N., Zuriekat, M. I., Al Jabali, H. I., & Asfour, N. A,"Determinants of purchasing intentions of energy-efficient products: The roles of energy awareness and perceived benefits",International Journal of Energy Sector Management, 13(1),Emerald Publishing Limited,128–148,2019 [View] |
| 2019 | Akroush, Mamoun., Mahadin, Bushra. and Bata, Hani. ,"Linking Website Attributes of User-Generated Content to E-Behavioral Loyalty: An International Tourists Perspective",International Journal of Strategic Decision Sciences,Vol. 10 No. 4, October-December,,pp. 18-42,2019 |
| 2019 | Awwad, Abdulkareem., Akroush, Mamoun., Zuriekat, Majdy., and Al Masoudi, Yassir. ,"The Impact of Social Capital, Managerial Human Capital and Managerial Knowledge Structure on Firm Performance",International Journal of Strategic Decision Sciences,Vol. 10 No. 3 (July-September),pp. 95-113,2019 |
| 2019 | Abu-ElSamen, Amjad., Akroush, Mamoun., Asfour, Nermeen. and Jabali, Hana.,"Understanding Contextual Factors Affecting the Adoption of Energy-Efficient Household Products in Jordan",Sustainability Accounting, Management and Policy Journal,Vol. 10 No. 2,pp. 314-332,2019 |
| 2018 | Akroush. Mamoun. and Awwad, Abdulkareem.,"Enablers of NPD Financial Performance: The Roles of NPD Capabilities Improvement, NPD Knowledge Sharing and NPD Internal Learning",International Journal of Quality and Reliability Management,Vol. 35 No, 1,pp. 163-186,2018 |
| 2018 | Abu-ElSamen, Amjad and Akroush, Mamoun.,"How Customer Orientation Enhances Salespeople’s Performance: A Case Study from an International Market, Benchmarking",An International Journal,Vol 25 No. 7,pp. 2460-2477,2018 |
| 2016 | Awwad, A., & Akroush, M. N,"New product development performance success measures: an exploratory research",EuroMed Journal of Business, 11(1),Emerald Group Publishing Limited,2–29,2016 [View] |
| 2016 | Akroush. Mamoun., Jriasat, Luai., Kurdieh, Dina., Al-Faouri, Ruba. and Qatu, Laila.,"Tourism Service Quality and Destination Loyalty-The Mediating Role of Destination Image from International Tourists’ Perspectives",Tourism Review,Vol. 71 No. 1,pp. 18-41,2016 |
| 2015 | Akroush, Mamoun., Al-Mohammed, Samer. and Odetallah, Abdelhadi.,"A Multidimensional Model of Marketing Culture and Performance: A Different Approach to the Use of Webster’s Marketing Culture Measurement Scale",International Journal of Contemporary Hospitality Management,Vol. 27 No. 7,pp. 1442-1478,2015 |
| 2015 | Al-Debei, M. M., Akroush, M. N., & Ashouri, M. I,"Consumer attitudes towards online shopping The effects of trust, perceived benefits, and perceived web quality",Internet Research, 25(5),Emerald Group Publishing Limited,707–733,2015 [View] |
| 2015 | Jraisat, L. E., Akroush, M. N., Alfaouri, R. J., Qatu, L. T., & Kurdieh, D. J,"Perceived brand salience and destination brand loyalty from international tourists’ perspectives: the case of Dead Sea destination, Jordan",International Journal of Culture, Tourism and Hospitality Research, 9(3),Emerald Group Publishing Limited,292–315,2015 |
| 2015 | Akroush, M. N., & Al-Debei, M. M,"An integrated model of factors affecting consumer attitudes towards online shopping",Business Process Management Journal, 21(6),Emerald Group Publishing Limited,1353–1376,2015 [View] |
| 2015 | Akroush, M. N., Dawood, S. A., & Affara, I. B,"Service quality, customer satisfaction and loyalty in the Yemeni mobile service market",International Journal of Services, Economics and Management, 7(1),Inderscience Publishers,53–73,2015 [View] |
| 2014 | Al-Mohammed, Samer., Akroush, Mamoun. and Odetallah, Abdelhadi.,"Marketing Culture and Business Performance: Re-Examination of Webster’s Marketing Culture Measurement Scale",Marketing Intelligence and Planning,Vol. 32 No. 7,pp. 794-822,2014 |
| 2013 | Akroush, Mamoun., Abu-ElSamen, Amjad., Samawi, Ghazi. and Odetallah, Abdelhadi.,"Internal Marketing and Internal Service Quality in Restaurants",Marketing Intelligence and Planning,Vol. 31 No. 4,pp. 304-336,2013 |
| 2013 | Abu-ELSamen, A., Akroush, M., & Abu-Lail, A,"Mobile SERVQUAL: A comparative analysis of customers' and managers' perceptions",International Journal of Quality and Reliability Management, 30(4),Emerald Publishing Group,403–425,2013 [View] |
| 2012 | Akroush, M,"Organizational capabilities and new product performance: The role of new product competitive advantage",Competitiveness Review: An International Business Journal, 22(4),Emerald Publishing Group,343–365,2012 [View] |
| 2012 | Abu-ElSamen, Amjad., Akroush, Mamoun., Alsayed, Ameen. and Hasan, Hasan.,"An Empirical Model of Customer Service Quality and Customer Loyalty in An International Electronics Company",International Journal of Electronic Business,Vol. 10 No. 1,pp. 39-63,2012 |
| 2012 | Akroush, Mamoun. and Abu-ElSamen, Amjad.,"An Empirical Investigation of the Mediating Role of Relationship Marketing Skills on the relationship between Customer Satisfaction and Customer Loyalty",International Journal of Internet Marketing and Advertising,Vol. 7 No. 1,pp. 1-30,2012 |
| 2012 | Akroush, M,"An empirical model of marketing strategy and shareholder value A value-based marketing perspective",Competitiveness Review: An International Business Journal, 22(1),Emerald Publishing Group,48–89,2012 [View] |
| 2012 | Akroush, Mamoun.,"An Empirical Model of New Product Development Model: Phases, Antecedents and Consequences",International Journal of Business Innovation and Research,Vol. 6 No. 1,pp. 47-75,2012 |
| 2011 | Akroush, Mamoun,"Under Researched Gaps in Marketing Strategy Implementation",International Journal of Marketing Principles and Practices,Vol. 1 No. 1 (September),pp 33-39,2011 |
| 2011 | Akroush, Mamoun,"The Mediation Effect of Marketing Expertise on Marketing Assets and Capabilities toward Financial Performance",International Journal of Internet Marketing and Advertising,Vol. 6 No. 4,pp. 373-412,2011 |
| 2011 | Akroush, B., Dahiyat, S., & Gharaibeh, M,"Customer relationship management implementation: An investigation of a scale's generalizability and its relationship with business performance in a developing country context",International Journal of Commerce and Management, 21(2),Emerald Publishing Group,158–191,2011 [View] |
| 2011 | Akroush, Mamoun., Abu-ElSamen, Amjad. and Jaradat, Najwan,"The Influence of Mall Shopping Environment and Motives on Shoppers’ Response: A Conceptual Model and Empirical Evidence",International Journal of Services and Operations Management,Vol. 10 No. 2,pp. 168-198,2011 |
| 2011 | Abu-ElSamen, Amjad. and Akroush, Mamoun,"Path Analysis of the Consequences of Customer Service Skills: An Exploratory Study in Jordan",International Journal of Services and Standards,Vol. 7 No. 1,pp. 50-77,2011 |
| 2011 | Akroush, Mamoun., Al-Mohammed, Samer., Zuriekat, Majdy. and Abu-Lail, Bayan.,"An Empirical Model of Customer Loyalty in the Jordanian Mobile Telecommunications Market",International Journal of Mobile Communications,Vol. 9 No. 1,pp. 76-101,2011 |
| 2011 | Dahiyat, B., Akroush, M., & Abu-Lail, A,"An integrated model of perceived service quality and customer loyalty: an empirical examination of the mediation effects of customer satisfaction and customer trust",International Journal of Services and Operations Management, 9(4),Inderscience,453–490,2011 [View] |
| 2011 | Abu-ELSamen, M., & Akroush, M,"Towards an integrated model of customer service skills and customer loyalty The mediating role of customer satisfaction Customer service skills",International Journal of Commerce and Management, 21(4),Emerald Publishing Group,349–380,2011 [View] |
| 2010 | Nuseir, Mohammed., Akroush, Mamoun., Mahadin, Bushra. and Bataineh, Abdullah.,"The Effect of E-Service Quality on Customers’ Satisfaction in Banks Operating in Jordan: An Empirical Investigation of Customers’ Perspectives",International Journal of Services, Economics and Management,Vol. 2 No. 1,pp. 80-108,2010 |
| 2010 | Akroush, S., & Al-Mohammed, M,"The effect of marketing knowledge management on organizational performance An empirical investigation of the telecommunications organizations in Jordan",International Journal of Emerging Markets, 5(1),Emerald Publishing Group,38–77,2010 [View] |
| 2010 | Akroush, M,"The 7Ps Classification of the Services Marketing Mix Revisited: An Empirical Assessment of their Generalisability, Applicability and Effect on Performance - Evidence from Jordan's Services Organisations",Jordan Journal of Business Administration, 7(1),The University of Jordan,116–147,2010 |
| 2010 | Akroush, Mamoun., Abu-ElSamen, Amjad., Al-Shibly, Motteh. and Al-Khawaldeh, Fayez.,"Conceptualization and Development of Customer Service Skills Scale: An Investigation of Jordanian Customers",International Journal of Mobile Communications,Vol. 8, No. 6,pp. 625-653,2010 |
| 2010 | Akroush, Mamoun.,"Transactional Marketing and Relationship Marketing Paradigms: A Structural Equation Modeling Approach",International Journal of Electronic Customer Relationship Management,Vol. 4 No. 2,pp. 125-160,2010 |
| 2010 | Akroush, Mamoun., Al-Mohammed, Samer. and Khanfer, Fayeq,"The Impact of Brand Name on Mobile Products Users’ Satisfaction: An Empirical Study on Jordanian Universities’ Students",Jordan Journal of Business Administration,Vol. 6 No. 1,pp. 1-29,2010 |
| 2009 | Akroush, Mamoun., Nuseir. Mohammed., Asoub, Ashraf. and Mahadin, Bushra.,"The Relationship between the E-Marketing Mix Strategies and Organizational Performance: An Empirical Investigation of International Organisations in Jordan",International Journal of Electronic Marketing and Retailing,Vol. 2 No. 4,pp. 317-351,2009 |
| 2009 | Akroush, Mamoun. and Khatib, Fahed.,"The Impact of Service Quality Dimensions on Performance: An Empirical Investigation of Jordan’s Commercial Banks",Journal of Accounting, Business and Management,Vol. 16 No. 1,pp. 22-44,2009 |
| 2009 | Akroush, Mamoun.,"Does Service Quality Implementation Mediate the Relationship between Technical Service Quality and Performance: An Empirical Examination of Banks in Jordan",International Journal of Services, Economics and Management,Vol. 1 No. 3,pp. 209-232,2009 |
| 2008 | Akroush, M,"Exploring the mediation effect of service quality implementation on the relationship between service quality and performance in the banking industry in Jordan",Global Business and Economics Review, 10(1),Inderscience,98–122,2008 [View] |
| 2008 | Akroush, Mamoun., Nuseir, Mohammed. and Al-Khalafat, Qais. ,"Marketing Strategy Implementation: The Missing Link between Marketing Strategy Formulation and Organisational Performance–Underresearched Gaps",Journal of Financial and Commercial Studies,Vol. 2,pp. 49-66,2008 |
| 2008 | Akroush, Mamoun.,"The Effect of Service Quality on Banks Marketing Performance: An Empirical Investigation of Managers Perspectives",Dirasat: Human and Social Sciences,Vol. 35 No. 1,pp. 199-218,2008 |
| 2008 | Dmour, Hani., Berardinucci, Antonella. and Akroush, Mamoun.,"Internet Export Marketing by Jordanian and Italian Small-Medium Sized Enterprises",Dirasat: Human and Social Sciences,Vol. 35 No.1,pp. 234-259,2008 |
| 2007 | Akroush, Mamoun.,"Marketing Strategy Implementation Success Aspects: A Qualitative Empirical Investigation of Service Organisations in Jordan",Jordan Journal of Business Administration,Vol. 3 No. 3,pp. 391-413,2007 |
| 2006 | Akroush, Mamoun.,"Effects of Marketing Assets and Capabilities on Performance: An Empirical Investigation of Banks Operating in Jordan",Jordan Journal of Business Administration,Vol. 2 No. 3,pp. 440-463,2006 |
| 2006 | Akroush, Mamoun. and Dmour, Hani.,"The Relationship between Brand-Building Factors and Branding Benefits in Commercial Banks Operating in Jordan: An Empirical Investigation of Managers’ Perspectives",Jordan Journal of Business Administration,Vol. 2 No. 3,pp. 464-486,2006 |
| 2006 | Akroush, Mamoun. and Dmour, Hani.,"Do Service Organisations Need A Different Strategic Marketing Planning? Gaps Analysis",Dirasat: Human and Social Sciences,Vol. 33 No. 2,pp. 435-449,2006 |
| 2006 | Akroush, Mamoun.,"The Services Marketing Mix Paradigm: Is It Still Appropriate for Today’s Service Businesses? ",Al-Balqa Journal for Research & Studies,Vol. 11 No. 2,pp. 49-74,2006 |
| 2005 | Akroush, Mamoun., Al-Shibly, Mottee. and Al-Khawaldeh, Fayez.,"The Effect of Services Marketing Mix Elements on Customers Satisfaction in the Comprehensive Motor Insurance: An Empirical Investigation of Customers Perspectives in Jordan",Journal of Financial and Commercial Studies,Vol. 2/3 No. 32,pp. 439-472,2005 |