|
2005 |
Akroush, Mamoun., Al-Shibly, Mottee. and Al-Khawaldeh, Fayez.,"The Effect of Services Marketing Mix Elements on Customers Satisfaction in the Comprehensive Motor Insurance: An Empirical Investigation of Customers Perspectives in Jordan",Journal of Financial and Commercial Studies,Vol. 2/3 No. 32,pp. 439-472,2005 |
|
2006 |
Akroush, Mamoun.,"The Services Marketing Mix Paradigm: Is It Still Appropriate for Today’s Service Businesses? ",Al-Balqa Journal for Research & Studies,Vol. 11 No. 2,pp. 49-74,2006 |
|
2006 |
Akroush, Mamoun. and Dmour, Hani.,"Do Service Organisations Need A Different Strategic Marketing Planning? Gaps Analysis",Dirasat: Human and Social Sciences,Vol. 33 No. 2,pp. 435-449,2006 |
|
2006 |
Akroush, Mamoun. and Dmour, Hani.,"The Relationship between Brand-Building Factors and Branding Benefits in Commercial Banks Operating in Jordan: An Empirical Investigation of Managers’ Perspectives",Jordan Journal of Business Administration,Vol. 2 No. 3,pp. 464-486,2006 |
|
2006 |
Akroush, Mamoun.,"Effects of Marketing Assets and Capabilities on Performance: An Empirical Investigation of Banks Operating in Jordan",Jordan Journal of Business Administration,Vol. 2 No. 3,pp. 440-463,2006 |
|
2007 |
Akroush, Mamoun.,"Marketing Strategy Implementation Success Aspects: A Qualitative Empirical Investigation of Service Organisations in Jordan",Jordan Journal of Business Administration,Vol. 3 No. 3,pp. 391-413,2007 |
|
2008 |
Dmour, Hani., Berardinucci, Antonella. and Akroush, Mamoun.,"Internet Export Marketing by Jordanian and Italian Small-Medium Sized Enterprises",Dirasat: Human and Social Sciences,Vol. 35 No.1,pp. 234-259,2008 |
|
2008 |
Akroush, Mamoun.,"The Effect of Service Quality on Banks Marketing Performance: An Empirical Investigation of Managers Perspectives",Dirasat: Human and Social Sciences,Vol. 35 No. 1,pp. 199-218,2008 |
|
2008 |
Akroush, Mamoun., Nuseir, Mohammed. and Al-Khalafat, Qais. ,"Marketing Strategy Implementation: The Missing Link between Marketing Strategy Formulation and Organisational Performance–Underresearched Gaps",Journal of Financial and Commercial Studies,Vol. 2,pp. 49-66,2008 |
|
2009 |
Akroush, Mamoun.,"Does Service Quality Implementation Mediate the Relationship between Technical Service Quality and Performance: An Empirical Examination of Banks in Jordan",International Journal of Services, Economics and Management,Vol. 1 No. 3,pp. 209-232,2009 |
|
2009 |
Akroush, Mamoun. and Khatib, Fahed.,"The Impact of Service Quality Dimensions on Performance: An Empirical Investigation of Jordan’s Commercial Banks",Journal of Accounting, Business and Management,Vol. 16 No. 1,pp. 22-44,2009 |
|
2009 |
Akroush, Mamoun., Nuseir. Mohammed., Asoub, Ashraf. and Mahadin, Bushra.,"The Relationship between the E-Marketing Mix Strategies and Organizational Performance: An Empirical Investigation of International Organisations in Jordan",International Journal of Electronic Marketing and Retailing,Vol. 2 No. 4,pp. 317-351,2009 |
|
2010 |
Nuseir, Mohammed., Akroush, Mamoun., Mahadin, Bushra. and Bataineh, Abdullah.,"The Effect of E-Service Quality on Customers’ Satisfaction in Banks Operating in Jordan: An Empirical Investigation of Customers’ Perspectives",International Journal of Services, Economics and Management,Vol. 2 No. 1,pp. 80-108,2010 |
|
2010 |
Akroush, Mamoun., Al-Mohammed, Samer. and Khanfer, Fayeq,"The Impact of Brand Name on Mobile Products Users’ Satisfaction: An Empirical Study on Jordanian Universities’ Students",Jordan Journal of Business Administration,Vol. 6 No. 1,pp. 1-29,2010 |
|
2010 |
Akroush, Mamoun.,"Transactional Marketing and Relationship Marketing Paradigms: A Structural Equation Modeling Approach",International Journal of Electronic Customer Relationship Management,Vol. 4 No. 2,pp. 125-160,2010 |
