The B.A. "German and English for Business and Communication” (GEBC) Dual Studies program is an integrated program that combines language, business and communication. With its practical nature, the program is designed to apply the theoretical knowledge students learn in business and communication through the use of three languages Arabic, English and German and thus implement this knowledge in real life situations.

Since this program is under the School of Applied Humanities and Social Sciences (SAHSS), the applied part of the program is accentuated and emphasized in terms of the methods used to teach the courses in the program. To carry out the concept of linking theory to practice, the courses offered in the GEBC program incorporate a lot of practical examples and real-life situations to further explain the theoretical information taught to students in the program.

Therefore, the Dual Studies Program fits well with the GEBC program due to the applied nature of the school and program which go hand in hand in terms of focusing on offering students with as much practical training as possible to reinforce the practical aspects of the courses.

With the help of the Dual Studies Program at the German Jordanian University, students are given the opportunity to explore and further enhance the knowledge they receive in their courses through actual training and work experience at local and international partner companies.

In line with the German Jordanian University’s German dimension to integrate and connect students to local and international industries and environments, the dual studies practical phases serve as the practical training students receive together with the theoretical knowledge pertaining to those practical phases. Furthermore, the dual studies program merges the theoretical aspect of the GEBC program with the practical aspect as is the norm for an applied university like GJU. Altogether, the program comprises of 145 credit hours.

The Dual Studies Track started in the Department of Languages in the German and English for Business Communication Program in the academic year of 2021-2022. In the first and second semesters of the first academic year, students take their regular courses at GJU and then their dual studies track goes into effect in the summer of that first year where students spend part of the summer semester training at a partner company while taking a core program course simultaneously or consecutively with their training. In the second summer, the students take a core program course while they train at the same partner company they already trained at in the previous year. As for the last summer, students also train at the same partner company while they work on their bachelor graduation project and make use of the data and information available to them in the company they are during their training at. Moreover, the study plan for this track is a pre-planned and set study plan approved by the Department of Languages at the School of Applied Humanities and Languages.

The GEBC Dual Studies program qualifies graduates for various fields of work in national and international companies. Besides the professional perspective, there is also the possibility for graduates to continue their studies in an M.A. program at German Jordanian University – for instance, the M.A. program in German as a Foreign Language – or at another university.


GEBC Dual Studies students will be qualified for the following fields: 

  • Journalism: work in distinguished media fields: newspapers, radio, television;

  • Cultural work: in theaters, museums, and tourism;

  • Editorial work: publishing houses, libraries, and book-stores;

  • Various business fields: management, advertising, marketing, human resources, and logistics;

  • Education: work as a teacher of German and/or English; this perspective is particularly interesting for students who continue their studies at GJU in the M.A. program in German as a Foreign Language;

  • Any area that requires language and cultural experts who can translate, negotiate, and mediate in creative ways between different cultural contexts; this is particularly valid for companies that cooperate with the German and English-speaking world.

The job market for students of the humanities underlies unforeseen and permanent changes. Because of this, practical training on the job is particularly important for students of the B.A. German and English for Business and Communication. Our practice-oriented classes, as well as the mandatory internship in Germany, give students a distinguished insight into future fields of work and provide them with the skills to adapt to various professional contexts.